Business Presentations with a Punch
by: Chris Robertson
Even the hardest-hitting corporate executives sometimes need to punch up their presentation skills. Nick Paulus, an executive and business coach who offers online articles on effective business presentations, recently recounted his observations during an event sponsored by a highly esteemed investment bank. According to Paulus, "Although it was a big event, it was still lacking some of the basics."
At the event, Paulus found four mistakes that are all too common in today's business presentations:
1. The presenter - who was the company CEO - stood behind a conference lectern. While this traditional approach provides the speaker with a certain image and level of comfort, a conference lectern places a barrier between the speaker and his audience. It's much more effective - particularly when using PowerPoint presentations - to have a headset microphone or a wireless lapel microphone, and engage your audience by utilizing the entire area of the stage.
2. Adorning the wall behind the CEO was a giant banner trumpeting the name and logo of the investment bank. If the event were being covered by the media, you'd want the company's name and logo broadcast and photographed. In the absence of media coverage, though, such banners are so common that they lose all effectiveness. The guests know where they are, and the space behind the speaker can be used for a more creative purpose. (continued...)
Business Presentations with a Punch
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About The Author
Chris Robertson is a published author of Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource web site at: http://www.majon.com
To learn more about subjects like business presentations please visit the web site at: http://www.presentations4you.com
For more information and informative related articles and links about this subject matter and content, please visit Majon's Business and Entrepreneurs directory: http://www.majon.com/directory/Business_and_Entrepreneurs
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