Where To Place Classified Ads To Build Your Business
by: Robert Boduch
I happen to love classified ads as a way of generating new business.
But simply “placing tiny classifieds ads in newspapers” does not work for most business-type applications – despite what you may have heard on those infamous infomercials.
If you’re buying and selling items of personal property like vehicles, furniture, antiques, or sports equipment -- newspapers may be the natural choice for your “one-of” product. You’re bound to find someone who is interested in your offer. But as a business owner, you’re looking for numerous sales of your product to a narrowly defined group of prospects.
Would it be profitable for you to advertise locally and/or expand “nationwide” through hundreds of newspapers as some profess?
My guess: No! Here’s the reason:
Think of your typical newspaper. Now... why do people read it? Everyone has their own preferences, but in general, readers pick up the newspaper to peruse one or more of the following sections:
* national news
* international news
* weather
* sports
* local news
* business news
* special feature information
* comics
* travel information
* obituaries
Heck... some readers might even look forward to scanning the classified ads to see what’s new. But how many of these readers are actual candidates for your product, business opportunity, wonder gadget, or your amazing new health elixir?
Very few. (continued...)
Where To Place Classified Ads To Build Your Business
Page 2
|
About The Author
Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com
|
|
