RSS, Not Just A Blogging Tool
by: Mustafa Khundmiri
If you happen to be a blogger, you must be perfectly aware what role RSS (Really Simple Syndication) plays in the blogging world. This new way of sharing and distributing content has spread across the web like wildfire in the past few years. And blogs have played a major part in this dynamic growth, catapulting the technology in the stratosphere in a very short amount of time.
As more and more blogs are added to the World Wide Web (about "forty thousand" a day), RSS is fast becoming a tool religiously used by the majority of bloggers. However, it's very unlikely that blogs will be responsible for the future of RSS.
RSS In the Corporate World
There are bigger fishes to catch out there when it comes to RSS. Larger than life opportunities for RSS exist not in blogs but in the corporate sector. And as more and more web services join the RSS bandwagon offering syndication with a creative twist, there's no doubt that RSS can be used as far as imagination can go.
Companies, which previously ignored RSS as just another fad, have started to take notice of what it has to offer. A lot of big wigs in the e-commerce industry have started to have second thoughts about how content should be delivered to their clients and prospects. Many of the corporate as well start up companies have started to realize how beneficial it is for their customers and subscribers to receive content of their own choice. Since the consumer's choice undermines any other thing on the net, in future RSS would definitely be the driving force behind delivering quality content, seamlessly balancing it with consistency.
Coming back to blogs, the blogging era started with a bang and now you see bloggers everywhere, in the news or in your neighborhood. But webmasters are finding this activity time-consuming, as maintaining a quality blog is not just about content but about original and unique content. With new blogging tools and services springing up every other day, creating a blog is easy. But finding a USP for your blog and generating an income from it is getting much more difficult as the web gets crowded with more of these "online journals". Eventually blogs, which are promoting RSS in a big way, are going to suffer a setback in the near future, as many people switch back leaving most of the blogs deserted.
Simply Syndicating Your Business
RSS, on the other hand, will continue to add more avenues to the web, allowing web users to save time and energy and making the information more reachable. For the webmasters, RSS not only gives a better ROI (Return on Investment) but also gives an excellent ROTI (Return on Time Investment). It will help them to get the most out of their content by giving them the freedom to re-assort and combine their information for better productivity. (continued...)
RSS, Not Just A Blogging Tool
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About The Author
Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online service which helps anyone create, edit, publish and track RSS feeds and podcasts. Sign Up for your FREE account on http://www.rapidfeeds.com and also get a free subscription to "RSS Chronicle" - A Newsletter exclusively based on RSS and syndication.
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